Innovation, Technology, and Entrepreneurship Journal

Articles

The Influence of Entrepreneurial Characteristics, Product Innovation, and Digital Literacy on MSME Performance

Akbar Bagaskara , Diesyana Ajeng Pramesti

Published
28 February 2026

Vol. 3 No. 1 (2026)
Pages

DOI

Open Access
Share

Abstract

This study aims to analyze the influence of Entrepreneurial Characteristics, Product Innovation, and Digital Literacy on the performance of MSMEs in Magelang City and Regency. This study used a quantitative approach with a purposive sampling technique, involving 102 respondents, namely MSMEs that had been operating for at least two years. Data were collected through a questionnaire using a 5-point Likert scale and then analyzed using multiple linear regression with SPSS 25 software. The results showed that Product Innovation and Digital Literacy had a positive and significant influence on MSME performance, while Entrepreneurial Characteristics had no significant influence on MSME performance. These findings emphasize the importance of strengthening product innovation and digital literacy to improve MSME performance in an era of increasingly fierce business competition

Keywords

Entrepreneurial Characteristics; Product Innovation; Digital Literacy; MSME Performance

References

  1. Ayu Susanti, D., & Nida Laili, K. (2023). Pengaruh e-commerce, pengetahuan akuntansi, modal usaha, dan karakteristik wirausaha terhadap kinerja umkm di kabupaten demak. Jurnal Akuntansi Edukasi Nusantara ICMA, 01(01), 23–29.
  2. DataGo. (2024). Profil usaha mikro kecil menengah (umkm) bidang industri per kelurahan di kota magelang. https://datago.magelangkota.go.id/frontend/item-dda?item=1756/
  3. Fakhreddin, F., & Foroudi, P. (2025). Unlocking business success: How networking and branding ca-pabilities drive performance through product innovativeness. Strategic Change, jsc.2644. https://doi.org/10.1002/jsc.2644
  4. Farhan, M. T., Eryanto, H., & Saptono, A. (2022). Pengaruh literasi digital dan orientasi kewirausahaanterhadap kinerja usaha umkm. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(6), 35–48. https://doi.org/10.55047/transekonomika.v2i6.265
  5. Farida, L., & Cipta, W. (2024). Pengaruh Orientasi Pasar dan Inovasi Produk terhadap Kinerja Pemasaran pada Industri Pengolahan Kayu di Desa Yeh Sumbul. Prospek: Jurnal Manajemen dan Bisnis, 6(1), 28–37. https://doi.org/10.23887/pjmb.v6i1.45765
  6. Febriati, F., Afif, A., Setiawan, A., & Sari, W. (2023). Kinerja UMKM: Pengaruh Literasi Keuangan dan e-Commerce. 6.
  7. Fitriana, S., & Ali, H. (2025). Pengaruh Inovasi Produk, Strategi Pemasaran dan Kualitas SDM terhadap Kinerja Perusahaan Manufaktur. Dinasti Accounting Review, 2(2), 76–86. https://doi.org/10.38035/dar.v2i2.1810
  8. Fitriasari, P., Himawan, B., Yanida, M., & Widyatama, A. (2021). Apakah literasi keuangan dan inovasi digital mampu meningkatkan kinerja umkm saat menghadapi covid-19? Jurnal Akuntansi Dan Ekonomika, 11(2), 195–202. https://doi.org/10.37859/jae.v11i2.2833
  9. Gunawan Wibowo, Y. (2021). Analisa literasi digital usaha mikro, kecil, menengah (umkm) makanan islami dalam kemasan. Jurnal Manajemen Dan Bisnis Indonesia, 7(1), 128.
  10. Jeong, Y. H., Healy, L. C., & McEwan, D. (2023). The application of goal setting theory to goal setting interventions in sport: A systematic review. International Review of Sport and Exercise Psychology, 16(1), 474–499. https://doi.org/10.1080/1750984X.2021.1901298
  11. Kartika, D., & Ratnamiasih, I. (2023). Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja usaha di sentra industri rajut binong jati bandung. Brainy: Jurnal Riset Mahasiswa, 4(2), 82–97. https://doi.org/10.23969/brainy.v4i2.74
  12. Komariah, N. S., Nursal, M. F., & Rianto, M. R. (2022). Pengaruh inovasi dan media sosial terhadap kinerja umkm makanan halal di kota bekasi utara. Jurnal Ilmiah Ekonomi Islam, 8(2), 2247. https://doi.org/10.29040/jiei.v8i2.5957
  13. Locke, E. A. (1968). Toward a theory of task motivation and incentives. Organizational Behavior and Human Performance, 3(2), 157–189. https://doi.org/10.1016/0030-5073(68)90004-4
  14. Lorensa, E., & Hidayah, N. (2022). Pengaruh inovasi produk, orientasi pasar dan media sosial terhadap kinerja umkm fashion. Jurnal Manajerial Dan Kewirausahaan, 4(3), 739–748. https://doi.org/ 10.24912/jmk.v4i3.19768
  15. Malikhah, I., Nst, A. P., & Sari, Y. (2024). Implementasi Kompetensi SDM Terhadap Kinerja UMKM. 7(2).
  16. Mukoffi, A., & As’adi, A. (2021). Karakteristik wirausaha, modal usaha dan kecanggihan teknologi terhadap kinerja umkm di masa pandemi covid-19. Jurnal Paradigma Ekonomika, 16(2), 235–246. https://doi.org/10.22437/jpe.v16i2.12552
  17. Naayif, A., Swacha, J., Saeed, S., & Śpiewak, R. (2025). Digital literacy as a mediator in the link between digital marketing adoption and business performance: Insights from micro and small enterprises (mses) in the maldives. Asia-Pacific Journal of Business Administration, 1–20. https://doi.org/10.1108/APJBA-12-2024-0688
  18. Nguyen, C. T. P., Nguyen, D. T., & Nguyen, H. T. (2021). Personality traits and firm innovation perfor- mance: The mediation effect of entrepreneurial innovativeness. Journal of Entrepreneurship in Emerging Economies, 15(1), 113–132. https://doi.org/10.1108/JEEE-04-2021-0170
  19. Park, S., & Choi, S. (2020). Performance feedback, goal clarity, and public employees’ performance in public organizations. Sustainability, 12(7), 3011. https://doi.org/10.3390/su12073011
  20. Pramesti, D., Sugiarto, C., Putra, I., Purnamasari, B., Saputra, A., & Turiah, H. (2025, September). Business Incubators and Start-up Ecosystems in Indonesia: The Role of Digital Social Innovation. https://doi.org/10.47556/J.WJEMSD.21.4.2025.3
  21. Pusaka. (2022). Data sektoral dinas perdagangan, koperasi, usaha kecil, dan menengah kabupaten magelang. https://pusaka-v1.magelangkab.go.id/perdagangan/perdagangan/data_sektoral
  22. Rusdiana, H. A. (2018). Kewirausahaan teori dan praktik. Pustaka Setia.
  23. Sari, U. T., Artha, B., & Manggal, S. (2022). Pengaruh karakteristik wirausaha dan komitmen wirausaha terhadap kinerja usaha. Managament Insight: Jurnal Ilmiah Manajemen, 17(2), 274–287. https://ejournal.unib.ac.id/Insight/article/view/22987
  24. Suwadji, Y. T., & Rahmatika, N. (2022). Karakteristik wirausaha yang bekerja menggunakan internet di indonesia selama pandemi covid-19. Jurnal Ketenagakerjaan, 17(2), 149–163. https://doi.org/10.47198/naker.v17i2.157
  25. Suyitno, H. (2023). Bupati: 109.000 umkm gerakkan ekonomi magelang. https://www.antaranews.com/berita/3729966/bupati-109000-umkm-gerakkan-ekonomi-magelang
  26. Tania, E. C., & Pratama, H. (2025). Analisis Pengaruh Inovasi Produk, Harga Kompetitif, dan Sosial Media Promosi terhadap Kinerja Pemasaran pada UMKM Sektor Kuliner di Pontianak. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma), 5(1), 15–24. https://doi.org/10.47709/jebma.v5i1.5397
  27. Tiffani, I. (2023). Pengaruh literasi keuangan dan literasi digital terhadap preferensi bank digital. MBIA, 22(1), 152–167. https://doi.org/10.33557/mbia.v22i1.2039
  28. Uffandi, E. (2023). Model inovasi produk dan word of mouth terhadap loyalitas pelanggan. Jurnal Riset Mahasiswa Ekonomi (RITMIK), 5(1), 62–69.
  29. Yeni, A., Nasrah, R., & Azizah, N. (2024). Dampak Karakteristik Kewirausahaan Dan Kreativitas Terhadap Peningkatan Kinerja UMKM Di Kota Solok. Jurnal Ilmu Manajemen Saburai (JIMS), 10(2), 187–199. https://doi.org/10.24967/jims.v10i2.3498
Article Metrics
42
Views
0
Downloads

SCITE

DIMENSIONS

Publication Information
Published 28 February 2026
Section Articles
Copyright Copyright (c) 2026 Innovation, Technology, and Entrepreneurship Journal
Keywords
  • Entrepreneurial Characteristics
  • Product Innovation
  • Digital Literacy
  • MSME Performance
Related Articles
Digital Entrepreneurship Readiness, Innovation Mindset, and Sustainable Business Performance: Unraveling The Mediating Role of Market Orientation

Cahyo et al.

Vol. 3 No. 2 (2026)

Does Islamic Work Ethics Matter in The Influence of Green Entrepreneurial Orientation and Digital Orientation on Green Performance?

Arumsari et al.

Vol. 3 No. 1 (2026)

Indonesian MSMEs’ Differentiation Strategy: Enhancing The Mediation Role of Innovation, Accounting Information System and Social Media to Increase Financial Performance

Febrianti

Vol. 2 No. 1 (2025) | 25-41

The Influence of Entrepreneurial Orientation, Entrepreneurial Competence, and Market Orientation on Business Performance of Batik MSMEs in Magelang Regency

Belva et al.

Vol. 2 No. 2 (2025) | 96-104

The Effect of Financial Literacy, Financial Technology, and Digital Marketing Effect on Business Suistainibility in MSMEs in Magelang City

Safitri et al.

Vol. 2 No. 1 (2025) | 51-58

The The Role of Entrepreneurial Orientation and Competence in Business Performance Through HR Readiness as A Mediator in SMEs

Murniningsih et al.

Vol. 3 No. 1 (2026)

Challenges and Determinants of Digital Business Innovation Ideation: An Empirical Study of University Students’ Experience

Sholihah et al.

Vol. 2 No. 2 (2025) | 59-69

The THE EFFECT OF PROACTIVE PERSONALITY ON EMPLOYEE PERFORMANCE MEDIATED BY INDIVIDUAL CREATIVITY

Ramdani et al.

Vol. 3 No. 1 (2026)

Advancing Indonesia's UMKM: From Survival to Scalable Innovation

Setiawan

Vol. 3 No. 1 (2026) | 1-4

Does Risk Management Improve Financial Performance? Empirical Evidence from Indonesian Listed Banks

Candera et al.

Vol. 3 No. 1 (2026)