Paedagogie
Artikel
Etika Tawar-Menawar Lintas Budaya: Integrasi Pragmatik dalam Pembelajaran BIPA
Abstrak
Penelitian ini bertujuan untuk menganalisis etika tawar-menawar lintas budaya antara Indonesia dan China serta implikasinya dalam pembelajaran Bahasa Indonesia bagi Penutur Asing (BIPA). Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi literatur. Data penelitian berupa artikel ilmiah yang relevan dengan praktik tawar-menawar, pragmatik, dan komunikasi lintas budaya yang diperoleh melalui penelusuran pada basis data ilmiah. Data dikumpulkan melalui teknik dokumentasi dan dianalisis menggunakan tahapan reduksi, penyajian, dan penarikan simpulan. Hasil penelitian menunjukkan bahwa praktik tawar-menawar dalam budaya Indonesia menekankan kesantunan berbahasa, komunikasi tidak langsung, dan keharmonisan sosial, sedangkan budaya China dipengaruhi oleh nilai kolektivisme, konsep guanxi, dan face yang berorientasi pada relasi sosial dan reputasi. Perbedaan tersebut menunjukkan adanya variasi strategi komunikasi yang dipengaruhi oleh nilai budaya yang melatarbelakanginya. Penelitian ini menegaskan pentingnya integrasi aspek pragmatik dan komunikasi lintas budaya dalam pengembangan materi pembelajaran BIPA berbasis komunikasi autentik.
Keywords
BIPA; tawar menawar; pragmatik; komunikasi lintas budayaReferensi
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