Community Empowerment

Articles

Downstreaming of vacuum frying technology and quality standardization: Accelerating the competitiveness of horticultural products in the Sumberberas Farmers Group

Bambang Susilo , Sri Suhartini , Okke Oktavianty , Desi Dewi Perianti , Arlindo Umbu Saki Kette , Abd. Rohim , Wafa Nida Faida Azra , Rizki Putra Samudra , S. Islamiya , Vian Medika Anarizkia , Andreas Farhan Wahyudi , Arum Kiswahati , Az Zahra Amalia Tsabita , Maria Angeline Viola Lukas , Ferdy Mandes Sipayung , Muhammad Rezaul Rafi

Abstract

Sumberkencono Village possesses significant horticultural potential, yet post-harvest limitations hinder its economic optimization. This program aims to empower the Sumberberas Farmer Group through the integration of vacuum frying technology, quality standardization (GMP), and business legality (NIB and P-IRT). The methodology followed a participatory technology transfer approach, including intensive production mentoring and digital marketing optimization. Results demonstrated a significant improvement in product quality, characterized by better texture and oil-content stability, alongside the successful formalization of business legality. The integration of Shopee and TikTok Shop as marketing channels further expanded the group's reach into the digital retail landscape. This initiative proves that the synergy between post-harvest engineering and administrative compliance is crucial for transforming traditional farmer groups into competitive agro-industrial units.

Keywords

Digital marketing; Good manufacturing practices; Fruit chips; Vacuum frying

References