Community Empowerment

Articles

Accelerating the competitiveness of organic food MSMEs through appropriate technology innovation in Magelang

Eny Boedi Orbawati , Arif Rahman Saleh , Herlina Mega Puspitasari , Fadlurrahman Fadlurrahman , Ari Mukti , Seiren Ikhtiara

Published
December 31, 2025

Vol. 10 No. 11 (2025)
Pages 2190-2200

DOI

Open Access
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Abstract

Organic rice and processed vegetable products are flagship commodities in Magelang Regency, yet their development is hindered by limited production capacity and conventional marketing management. This community empowerment program aims to strengthen the competitiveness of two MSME partners through technological innovation and management modernization. The methodology employed a community-based empowerment approach involving technology transfer (vacuum machines, food dehydrators, and stainless-steel grinders), quality management training (Good Manufacturing Practices and HACCP), and digital marketing literacy. The results demonstrated a production capacity increase of 100%, work efficiency improvements of 40%, and a turnover growth of approximately 10%. Furthermore, the partners successfully adopted semi-digital management systems and expanded their market reach through digital marketplaces. These achievements prove that the integration of appropriate technology and digital strategies can effectively transform traditional MSMEs into competitive enterprises with global quality standards.

Keywords

Organic rice; MSME empowerment; Product innovation; Magelang

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Publication Information
Published December 31, 2025
Section Articles
Copyright Copyright (c) 2025 Eny Boedi Orbawati, Arif Rahman Saleh, Herlina Mega Puspitasari, Fadlurrahman Fadlurrahman, Ari Mukti, Seiren Ikhtiara
Keywords
  • Organic rice
  • MSME empowerment
  • Product innovation
  • Magelang