Community Empowerment

Articles

Local potential downstreaming and pokdarwis institutional strengthening: Towards a sustainable halal tourism destination

Dwi Susanti , Lintang Muliawanti , Zulfikar Bagus Pambuko , Nenden Nur Annisa , Miftakhul Wahyu Ragil Praditya , Aurelia Rahma Niken Luhtitisari , Najmah Nafisah , Arum Yunita

Published
December 31, 2025

Vol. 10 No. 11 (2025)
Pages 2169-2179

DOI

Open Access
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Abstract

Sumberarum Village in Magelang Regency possesses significant tourism potential through the hot springs, yet the development of flagship products and institutional capacity remains underdeveloped. This community service program aims to empower local MSMEs and strengthen the Tourism Awareness Group (Pokdarwis) to support the halal tourism village ecosystem. Utilizing the Participatory Rural Appraisal (PRA) method, the program engaged 20 participants from the Village-Owned Enterprise (BUMDes) and Pokdarwis through food processing training, Cost of Goods Sold (COGS) calculation, and tourism management strengthening. Evaluation results indicated a significant increase in participants' knowledge (from 48% to 69%). Based on hedonic tests, the papaya jelly product achieved the highest preference rate (87%). Furthermore, the initiative successfully established the Pokdarwis organizational structure and enhanced the financial literacy of MSME actors. The synergy between local commodity-based product innovation and institutional strengthening proved effective in accelerating community economic independence within the tourism village area.

Keywords

MSMEs; Local institution; Flagship product; Papaya processing; Halal tourism

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Publication Information
Published December 31, 2025
Section Articles
Copyright Copyright (c) 2025 Dwi Susanti, Lintang Muliawanti, Zulfikar Bagus Pambuko, Nenden Nur Annisa, Miftakhul Wahyu Ragil Praditya, Aurelia Rahma Niken Luhtitisari, Najmah Nafisah, Arum Yunita
Keywords
  • MSMEs
  • Local institution
  • Flagship product
  • Papaya processing
  • Halal tourism